2025 Theme Announcement | Be Here Now

2025 Theme Announcement | Be Here Now

An invitation to slow down, connect, and experience art in the present.

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Theme Annoucement

Be Here Now invites us to slow down and experience art as an act of presence. In a world defined by acceleration and distraction, the theme calls for grounded attention — to the artwork before us, the people beside us, and the shared moment we collectively create. It’s a reminder that art is not something we scroll past or consume, but something we encounter, inhabit, and allow to shift our perception.

At SCOPE, being here now means embracing art’s immediacy — the color, sound, and energy that unfold in real time within our pavilion. It’s the conversation between artist and viewer, the rhythm of discovery that moves through each installation, and the emotional resonance that lingers long after you’ve left the beach. Across disciplines, we celebrate artists who root their work in the present: responding to today’s urgencies while offering space for stillness, joy, and connection.

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Courtesy of Mey Gallery

This year’s program transforms the fair into a living ecosystem of art, sound, and dialogue. From monumental installations to healing experiences, from daytime panels to nightfall performances, SCOPE becomes a site of collective presence — where we gather not just to see, but to be.