Post Press Release
December 16, 2014





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SCOPE Miami Beach 2014 opened its doors on Tuesday, December 2, with its Platinum VIP brunch, benefiting local charity, The Mourning Family Foundation. Welcomed by Swoon's monumental Thalassa installation, courtesy of The Dean Collection, and Cleon Peterson's Paint the Town, presented by Juxtapoz and Converse, well-heeled guests enjoyed a preview of SCOPE in its second year on the sands of Miami Beach. Visitors experienced a live quartet of New World Symphony Fellows as sales quickly began, setting the tone for the rest of the week.

Concluding this hugely successful opening day, SCOPE welcomed Philip Levine, The Mayor of The City of Miami Beach for a private dinner inside the SCOPE Pavilion to celebrate The Miami Beach Centennial. 50 of Miami Beach's elite enjoyed fare from Shokudo, as SCOPE President Alexis Hubshman welcomed distinguished guests including: City of Miami Beach Commissioners Micky Steinberg, Michael Grieco, Joy Malakoff and Deede Weithorn, as well as City Manager Jimmy Morales, Ocean Drive Association's Alfie Feola and Miami Beach Visitor and Convention Authority board members Steve Adkins and Tim Nardi, amongst other notable attendees.


Opening to the public the following day, The SCOPE Miami Beach Pavilion reached capacity at record speed, as visitors explored offerings from 125 Exhibitors, Special Projects and 8 sponsor activations. SCOPE Miami Beach welcomed a total of 45,000 visitors over the course of 6 days.

Sales were abundant from the start, as SCOPE alum Jacob Karpio Galería placed a six-figure artwork by Peruvian artist Carmen Reategui with powerhouse Turkish collector Mustafa Taviloglu, Founder of MUDO department stores. Also placing a work by Hong Yi to retail impresario Taviloglu, was Galerie Mark Hachem, who sold out his booth with sales exceeding $400k.


Exhibitor Joseph Gross hailed SCOPE Miami Beach as "Amazing," selling multiple artworks from Alex Yanes, Joseph Grazi and Ted Lawson, as well as 8 commissions of Peter Gronquist's work. Gross' sales were well over 150k, and his booth featured with Jim Shearer on VH1's Top 20 Countdown.

Anthony Brunelli Fine Arts describes fair-goers as "Absolutely enthralled", reporting artwork "flying off walls", while Emmanuel Fremin Gallery sold out their booth, calling SCOPE Miami Beach "The highest quality fair," having sold 13 works by Drew Tal for totals over $200k.

AUREUS Contemporary says "This is the best SCOPE I have seen,", having sold 25 works for totals over $200k. Aureus sold out of painter Karim Hamid, William P. Immer, several works from Claire Shegog, and Viktor Freso, whose 3D paintings were featured in Artnet as a "hidden gem". Similarly, Yellow Peril Gallery called the fair "phenomenal", selling 17 editions from Philippe LeJeune, 3 editions of Nafis White's neon "Can I get a Witness?" and 7 works from Jennifer Avery, an artist currently in residence at Fondation D'Entreprise Hermès.

Within minutes of the show's opening, Castle Fitzjohns placed a large glass installation by Sam Tufnell, and Mirus Gallery sold a work by Sandra Chevrier, an artist also featured by The Dean Collection, curated by Kaseem "Swizz Beatz" Dean. Also reporting strong sales: L'Inlassable, The Flat: Massimo Carasi, Lelia Mordoch, Galleri Ramfjord, Wanrooij Gallery, e^3 {a small gallery}, SIA NY, Labartino, Dan Hort Projects, Miami's Independent Thinkers, Hagaromo Projects, Art Unified, Dorothy Circus Gallery, Art Projects, and Long-Sharp Gallery, who was featured in the NY Post, on BBC Radio and reported "record sales for an American-based fair".


John Haas of Cheryl Hazan Gallery says, "Out of the 8 years I have been exhibiting with SCOPE, this fair was the best attended, beautifully organized, and most smoothly-run," with sales from all their exhibiting artists, including an acquisition of Paul Russo, by The Dean Collection. Also reporting sales to The Dean Collection were Kallenbach Gallery, Paradigm Gallery and FIFTY24MX, as well as the acquisition of the Juxtapoz and Converse special project by Cleon Peterson, Paint the Town.

Duane Reed Gallery sold out work by Jan Huling and placed a work by Steven Young Lee with The Renwick Gallery at The Smithsonian Museum of American Art. Other museum acquisitions included: Two works by Erik Formoe at Galleri Ramfjord to Eileen S. Kaminsky Family Foundation at Mana Contemporary, work by Deon Rubi at Natology to Elizabeth A. Sackler, photographs by Niloufar Banisadr at 55Bellechasse to The Jefferson School African-American Heritage Center.

Additional sales to prominent collectors included: Franck Loret from Lelia Mordoch to prominent German collector Kim Shindelhaur, Haari and Deepti from Black Book Gallery to Patrick Miller from Faile, e^3 {a small gallery} sold an Avner Sher to Frank Alexander, the influential New York and Southampton event designer, and Parlor Gallery placed a sculpture by Porkchop with Matthew Altman, star of Bravo's Million Dollar Listing, a work by Ray Geary to Howard W. Lutnick, Chairman & CEO of Cantor Fitzgerald, and 2 more Ray Geary works to Joan Rice and Jack Cohen Grimberg.

Many galleries reported notable visitors including: Eileen Guggenheim, Swizz Beatz, Diddy, Busta Rhymes, Fabolous, Prince Rama, U.A.E. Sheikh Zayed Al Nahyan and artist Julio Le Parc.


Grammy Award-Winning music artist and producer, Kasseem "Swizz Beatz" Dean, curated a dynamic selection of artists for exhibition at SCOPE Miami Beach 2014. Featuring Swoon, Cleon Peterson, Sandra Chevrier, Kyle Owerko and D*Face, The Dean Collection garnered critical acclaim in publications such as: The New York Times, People Magazine, Juxtapoz, New York Magazine,, Artnet, Complex,,, Widewalls, amongst other publications.


Celebrating artwork that bends, blends and transcends genre, Juxtapoz Magazine curated a selection of SCOPE galleries as a highlight of Feature Programming. Juxtapoz Presents galleries embody the New Contemporary that is SCOPE's hallmark and added a singular dynamism to the Miami Beach 2014 show.

Placing over 70 artworks in private collections, Thinkspace called SCOPE Miami Beach 2014 "By far the best SCOPE yet," adding, "It's pretty obvious that SCOPE rules the roost for being the trailblazers of the New Contemporary movement- giving it credence and institutional support." Similarly, Mexico's FIFTY24MX sold out works by Curiot, Mars One, Fidia Falaschetti, Ciler & Saner, including a Ciler piece to musician Miguel Peralta. Additionally, Andenken placed 15 works by Amanda Marie and sold out Vinz Feel Free.

Participating in their first art fair, Detroit's Inner State Gallery says "The most amazing thing is there's a line outside!", adding "People are fighting to take photos of Ryan McCann, literally bumping into each other." Inner State sold works by Tyree Guyton, Ryan McCann & 5 pieces by Naturel, who was interviewed by Time Magazine and Hypebeast.

London's StolenSpace: placed two works by D*Face at $40k and $48k, respectively, as well as a $15k painting by Miss Van, commenting "According to everybody, this is the best fair."

Hashimoto Contemporary sold out works by Scott Scheibly and Joel Daniel Phillips, as well as 3 works by Crystal Wagner. Black Book Gallery sold out works by Ravi Zupa and generated an additional 19 commissions. Vertical Gallery sold a total of 13 works while Paradigm Gallery, featured in VH1's Top 20 Countdown, sold out sculptures by Hilary White, and placed multiple works by Drew Leshko, who was also featured in VICE's coverage of SCOPE.

The Juxtapoz Newsstand by Kimou "Grotesk" Meyer became an iconic image in social media, as Swizz Beatz and VH1 Top 20 Countdown host, Jim Shearer, posed within. Additionally, featured in Juxtapoz Magazine is an interview with SCOPE's Vice President, Daria Brit Greene.



In collaboration with the Galleries Association of Korea and sponsored by the Korea Ministry of Culture, Sports and Tourism, SCOPE Miami Beach 2014 presented FEATURE | Korea, featuring 15 galleries. One of the most photographed works in the fair, Yi Hwan Kwon's Traffic Jam at Gana Art generated tremendous interest, while all 15 galleries reported tremendous response and strong sales.

Artside Gallery sold multiple works by Myun Jo Jeong, Seon Ghi Bahk, Seon Tae Whang, while Art Park sold 5 editions of lenticular photographs by Joon Sung Bae and 2 works by Yong Jin Kim for over $150k in sales.


Amongst SCOPE's pioneering sponsorship programs there is a common thread: champion the independent, emerging artist. This mission is apparent in Bombay Sapphire's Artisan Series, who brought 12 artists to exhibit at SCOPE Miami Beach. Judged by Russell Simmons, Danny Simmons, Andre Guichard, Hebru Brantley and Daria Brit Greene, the winner of the 2014 Artisan Series is Mays, who will show a solo project at SCOPE New York 2015.

Perhaps one of the most shared images on social media was The Heineken House, whose beach lounge hosted a crowd each day to watch 12 artists paint live over the duration of SCOPE Miami Beach 2014. Visitors enjoyed Heineken against a dynamic backdrop of standout work by Greg Mike, Sharktoof, Hueman, Tatiana Suarez, amongst others.

Red Bull Curates: The Canvas Cooler Project returned for its third year at SCOPE Miami Beach, having completed a year's worth of local events in 8 cities across the United States. Winning artists from each city exhibited works, many of which sold to prominent private collections. Selected artists included: Ashleigh Sumner, Gregory Auerbach, Sam Kirk, Tubs, Rather Severe, The Lost Cause, Mario Zoots, Jaime Molina, Brent Houzenga, Azucena Romá, Gregorii, Marco Cruz, Gonzo247, Sebastien "Mr.D" Boileau, Kelley Devine, DISTORT, AirRat and Sentrock.

MOO + SCOPE's Creativity Squared Instagram competition received over 7,800 submissions, with the selected winner Colleen McCulla winning a coveted spot amongst 9 established artists in the limited edition print series. Printed on MOO's square luxe cards in an edition of 250, the series featured 10 prints from Aerosyn-Lex Mestrovic, Shelter Serra, Alejandro Diaz Ayala, Gentleman's Game, David Shillinglaw, Lainie Love Dalby, Jeremy Earhart, Chris Uphues, Allison Janae Hamilton and Colleen McCulla.

VH1 and SCOPE teamed up with FIAT to provide one aspiring artist the opportunity of a lifetime. Through the Driven By Art contest, artists from across the country submitted their best work of art for the chance to be featured in an exhibit at SCOPE Miami Beach. The winning artwork from Beau Stanton has also been wrapped on a FIAT 500L that was spotted cruising the streets of Miami Beach all week long.

SCOPE would also like to thank our sponsors, whose support is integral to the SCOPE experience: Rums of Puerto Rico, whose lively bar was available to visitors at all times, LavAzza, whose complimentary espresso bar fueled the show, Loews Miami Beach Hotel, Perrier, Lemon City Tea, Vondom and Sprout Miami.



VH1 once again teamed up with SCOPE to bring the ultimate mash-up of ART + MUSIC to Miami Beach. By day, guests enjoyed the ocean views while listening to vintage vinyl in the VH1 Lounge, and on the night of December 5, The Official VH1+SCOPE Party welcomed 1,500 hand-selected guests for an unforgettable experience with recording artists Nabiha, Swizz Beatz and visual artist Aerosyn-Lex Mestrovic.

Guests including Joe Jonas, Two Chains, Zebra Katz, Omar Benson Miller and others, were welcomed by an immersive installation by Aerosyn-Lex Mestrovic, featuring a 120 foot long painting.The crowd enjoyed complimentary cocktails from Ilegal Mezcal as Nabiha performed live, followed by an energetic set by Swizz Beatz, which had everyone dancing at the most talked-about party of the week, covered by Associated Press, People, PageSix, Star, Billboard, E!, OK!, Radar, Celebuzz, Allhiphop, USA Today, Bizbash and Huffington Post, amongst others.


SCOPE's social media reach continued to augment audience's awareness and interaction through artist curation programs such as Red Bull Curates #CanvasCooler, Bombay Sapphire #ArtisanSeries, and MOO #CreativitySquared. The excitement over SCOPE and its programming permeated into record-breaking social media statistics, achieving over 340 million media impressions during the #SCOPEMiamiBeach campaign, while partnership activations helped to expose curated artist programs to millions of audience members.

SCOPE Miami Beach gleaned an incredible amount of praise in publications such as The New York Times, New York Magazine, Artnet, VICE, Artinfo, People Magazine, The New York Post, Associated Press, Huffington Post, Miami New Times, Forbes, Whitehot Magazine, Coolhunting, Juxtapoz, Bloomberg, Papermag, Complex, The Grio, ArtNews, Radar, Hyperallergic, HiFructose, Brooklyn Street Art, Time Out, Untitled Magazine, The Miami Herald, Guest of a Guest, Vulture, Vibe, amongst many others.

Television coverage included: ABC News, CNN Espanol, VH1, MTV, Logo Networks.


As the "last call" lights flickered on and off to signal the close of SCOPE Miami Beach 2014, exhibitors and guests let out a collective cheer- an ovation to commemorate one of the most successful editions of SCOPE Art Show in its 15 year history.

Following this intrepid success, SCOPE is pleased to announce our new location for New York: The Metropolitan Pavilion West, adjacent to The Armory Show. SCOPE New York's convenient and well-appointed venue will host 60 international galleries and a focused schedule of special events, performances and talks to complement its new open-plan exhibition format.

SCOPE New York opens on Friday, March 6 with the Platinum Preview and First View benefit, and will run March 7 - 8, 2015.

Applications available here:



In 2015, the City of Miami Beach will celebrate its 100th anniversary with an extraordinary, unique mega beach concert unlike any other experienced. The centennial event will also provide an unprecedented platform to protect our spectacular marine and coastal ecology with an emphasis on climate change strategies for our future. As an urban, tropical, ocean-side city with one of the most popular and celebrated beaches in the world, we believe 2015 is the year to celebrate both our illustrious past and our future. Miami Beach leads the way with a global climate initiative for the next 100 years.

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SCOPE taps into the cultural psyche to present only the most pioneering work across multiple creative disciplines. With over a decade of critically acclaimed art fairs and non-profit initiatives that extend beyond the ordinary in contemporary art.