Newsletter No. 08
November 6, 2014


SWOON, Thalassa, 2011
Site-specific installation
Presented by The Dean Collection.



Initially inspired by the Gulf oil spill tragedy in New Orleans, Swoon's monumental installation invokes the Greek origin of Thalassa, as a primordial incarnation of the sea. Said to have given birth to all tribes of fish in the sea, Thalassa speaks directly to SCOPE’s beach location and is an allegorical work for Swoon, whose hallmark is the exploration of humankind’s relationship with our constructed environment.


SCOPE Miami 2014

Ocean Drive at 9th + 10th
Miami Beach, FL 33139

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Boombox #23, , 2010
30 x 44 inch Ilford Paper Archival Print, Edition of 25

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Grammy Award-Winning music artist and producer, Kasseem “Swizz Beatz” Dean, will for the first-time curate a selection of artists for exhibition at SCOPE Miami Beach 2014.

An avid contemporary collector and a discerning curator, Swizz’s travels have taken him through artist studios all over the globe, in an endless series of adventures and discoveries. Swizz is a champion of young artists, building relationships that extend beyond the mere collecting of work. The first in a series of collaborations with SCOPE offers a glimpse into “The Dean Collection”.

Pisztoly, 2013
Mixed media, Installation
Courtesy of NextArt Gallery

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Long-established as the original incubator for emerging work, SCOPE's Breeder Program celebrates its 14th year of introducing new galleries to the contemporary market. A remarkable opportunity for exposure, Breeder Program alumni include: Peres Projects, John Connelly Presents, Galeria Enrique Guerrero, Daniel Reich Gallery, Bischoff/Weiss, INVISIBLE-EXPORTS, SEVENTEEN, ROKEBY, Taxter Spengemann, Magical Artroom and Spinello Projects, among other notable galleries.

Celebrating artwork that bends, blends and transcends genre, Juxtapoz Magazine will curate a selection of SCOPE galleries as a highlight of FEATURE. Juxtapoz Presents galleries embody the New Contemporary that is SCOPE's hallmark and add a singular dynamism to the Miami Beach 2014 show.

Juxtapoz has invited Kimou "Grotesk" Meyer to design and create an interactive installation entitled the "Juxtapoz Newsstand." Inspired by classic newsstands of Brooklyn, New York, Juxtapoz Newsstand is based on an iconic cover of Juxtapoz Magazine designed by Grotesk in 2009, an illustration that was recently shown in conjunction with Juxtapoz's special projects during their 20th Anniversary in 2014. Juxtapoz Newsstand will feature special artist-made goods, magazines, as well as the release of their newest book title, Juxtapoz Hyperrealism.

Juxtapoz will also release a special edition SCOPE newspaper featuring coverage of Juxtapoz Presents at the Miami Beach 2014 show.

Sum, 2014
On lacquer ware, 50 x 28 x 28 cm

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The Heineken House is a multi-sensory experience, featuring a Live Art Pyramid as the core. Standing over 35ft tall, the pyramid features 12 massive live art walls to be hand-painted live during SCOPE Miami Beach. The interior features a covered bar serving ice cold Heineken, while the exterior provides seating for patrons to witness the transformation of this multifunctional installation.



For the third year in a row, VH1 is teaming up with SCOPE to bring the ultimate mash-up of ART + MUSIC to Miami Beach. SCOPE is unrivaled as the premier showcase for emerging contemporary art and VH1 continues its commitment to music and to helping expose its audience to up-and-coming artists with buzz-worthy music programming like the You Oughta Know concert, Make a Band Famous and Storytellers.

VH1 and SCOPE's shared commitment to fresh, innovative and emerging art of all disciplines makes them the perfect match to celebrate the crossover between the two worlds in fun and exciting new ways. In past years, VH1+SCOPE have hosted unforgettable parties featuring performances by music artists like Tegan and Sara and Metric and curated activations and collaborations between artists like painter Hebru Brantley and producer/rapper Kasseem "Swizz Beatz" Dean. This year, live music and art will meet again as the art world descends on Miami for its biggest pilgrimage of the year.

VH1 delivers the ultimate mash-up of music, pop culture and nostalgia for adults who still want to have fun. VH1 is available in 99 million households in the U.S. VH1 also has an array of digital channels and services including VH1 Classic, VH1 Soul, the VH1 App, and @VH1, the hub for all things music and pop culture. Fans may also access current and retro VH1 programming via the VH1 App, the network's three-in-one video, new form content and co-viewing app, available for free on iOS and Android platforms. VH1 is a unit of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world's leading creators of programming and content across all media platforms. For more information, go to,, or the VH1 Facebook page. Follow us on Twitter @VH1PR.


Since 2011 Red Bull Curates: The Canvas Cooler Project has paired hand-picked artists with venue owners of the hottest local bars, lounges and restaurants across the U.S., presenting them with a one-day challenge to transform a blank canvas wrapped cooler into an inspired functional work of art. The finished pieces are exhibited in a one-night only public gallery showcase in which a panel of curatorial judges vote to send two artists from each city to SCOPE Miami Beach. The coolers are then displayed at their designated venues across each city for public viewing.

Red Bull Curates: The Canvas Cooler Project 2014 launched in Los Angeles in March, with additional exhibitions in Portland, Denver, Chicago, New Orleans, Orlando, Houston, and Philadelphia, honoring a diverse group of artists from mixed disciplines including fine art, street art, multimedia design, and more. Eighteen artists, representing their respective cities, are invited to show and sell a new collection of their original artwork developed exclusively for SCOPE Miami Beach.


In its fifth year, the BOMBAY SAPPHIRE® Artisan Series is a national search to find the next big name in visual arts offering them a national platform to expose their work. BOMBAY SAPPHIRE® is cementing its mark in the art world with the support and partnership of Russell and Danny Simmons’ Rush Philanthropic Arts Foundation as well as SCOPE Art Show. During the Artisan Series, a select group of artists are chosen from online submissions and local art gallery events to show their work at SCOPE Miami Beach in December. Select winners from the Miami Beach event will win a solo exhibit at SCOPE New York and a stipend to create a mural in their hometown.

Take a look at the Artisan Series gallery and choose your favorite from hundreds of pieces. Sculpture, mixed media, painting, and photography: the online gallery overflows with imagination and creativity. Vote now!


As the Official Automotive Sponsor of SCOPE Miami Beach 2014, The FIAT® Brand is delighted to offer a complimentary shuttle service for SCOPE VIP cardholders and Art Basel Miami Beach VIP cardholders. Showcasing a fleet of FIAT 500L vehicles, the FIAT shuttle will be making stops at the SCOPE Pavilion and Art Basel Miami Beach. Additionally, visitors can stop by the FIAT Lounge at the SCOPE Miami Beach Pavilion for the opportunity to explore the FIAT 500L, the five-passenger model that expands the FIAT brand’s style and efficiency.


Located in the heart of South Beach, the iconic Loews Miami Beach Hotel boasts 790 luxury guestrooms, situated directly on the Atlantic Ocean. The hotel features a palm tree lined promenade, oceanfront sparkling pool, the St-Tropez inspired, state-of-the-art SOAK Cabana Deck with private rooftop terraces, the new exhale South Beach spa and 65,000 square feet of meeting and function space. Guests can indulge in seven restaurants and bars including Nautilus, Preston’s and Scoops, in addition to the hotel’s newest dining concept - the first outpost of New York City's beloved Lure Fishbar - located in the hotel’s historic St. Moritz building. Additional amenities include SoBe Kids’ Camp, a fitness center and premium shopping at Splash and Splish retail boutiques.

For additional information or to make a reservation at Loews Miami Beach Hotel, please call 305-604-1601, toll free 800-23-LOEWS or visit


Lavazza, founded in Turin, Italy, in 1895, has been family-owned and managed since its inception. Today, Lavazza is Italy’s favorite coffee, one of the leading brands in Europe, the sixth largest roaster in the world and a global provider of espresso, coffee and single-serve systems for the Home and Out-of-Home markets. Its North American headquarters are based in New York City.


Shokudō translates to “Cafeteria”, incorporating into their menu solid sushi favorites to playful mixing of seasonal produce with Asian flavors, as well as lite cafe fare. Enjoy the sea air and beach scene while you indulge. Find out more here.

In 2015, the City of Miami Beach will celebrate its 100th anniversary with an extraordinary, unique mega beach concert unlike any other experienced. The centennial event will also provide an unprecedented platform to protect our spectacular marine and coastal ecology with an emphasis on climate change strategies for our future. As an urban, tropical, ocean-side city with one of the most popular and celebrated beaches in the world, we believe 2015 is the year to celebrate both our illustrious past and our future. Miami Beach leads the way with a global climate initiative for the next 100 years.

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SCOPE taps into the cultural psyche to present only the most pioneering work across multiple creative disciplines. With over a decade of critically acclaimed art fairs and non-profit initiatives that extend beyond the ordinary in contemporary art.